What to Expect at the Coors Brewery Tour
Have you ever wanted to see how beer is brewed, canned, and shipped across the country at one of the largest single-site breweries in the U.S.? Then you need to add the Coors Brewery Tour in Golden, Colorado to your list.
This experience is a bucket list item for any beer lover who wants to taste ultra-fresh Rocky Mountain beer and learn what makes it so iconic. But even if you’re not a huge beer drinker, the behind-the-scenes look at the brewing, packaging, and distribution process is fascinating.
If you’re visiting Golden, planning a Denver day trip, or simply love learning how things are made, the Coors Brewery Tour is absolutely worth it. It’s affordable, informative, and fun—plus you get some great beer along the way.
Here’s everything you need to know before visiting the Coors factory in Golden.
Where is the Coors brewery in Colorado?
The Coors Brewery is located in Golden, Colorado, a charming mountain town just 30 minutes west of downtown Denver. It’s one of my favorite day trips from the city and makes for a fun afternoon activity.
Parking Address:
502 14th St.
Golden, CO 80401
(Southeast Corner of 13th & Ford Streets)
You’ll park in the designated lot and take a free shuttle to the brewery entrance. The shuttle leaves promptly at your scheduled reservation time, so plan to arrive at least 15 minutes early.
Important: If you miss your time slot, you will not receive a refund—so don’t cut it close!
Coors Brewery Tour Tickets & Price
Tickets are available to purchase starting $20 per person for the 1.5 hr long tour (as of 2026). Discounts are available for military service members and veterans.
Tours run Thursday through Monday, although they maybe closed on some holidays or for private events.
You can see the tour availability on the online calendar when you book your tickets and select the time that works best for you. Be aware that tickets can sell out quickly and it’s advised to purchase tickets several weeks in advance.
What’s included: three 12oz beers to sample, a close up look at the grain room, lab and automated packaging system, and lounge room access at the end of the tour. You’ll leave with a comprehensive understanding about the history of Coors, the brewing process, and product distribution.
You can purchase tickets on the Coors Brewery website HERE.
Tour Details
The tour begins with a short video that walks you through the history and growth of the Coors brand in Golden. It sets the stage for how this small Colorado operation became a nationally recognized name.
From there, you’ll explore different parts of the brewing facility, including:
The grain and milling process
Fermentation tanks and brewing vats
The lab where quality is tested
The packaging area where cans are filled and boxed
The scale of the operation is impressive. The automated canning and shipping system was honestly the coolest part for me. Watching thousands of cans move seamlessly through the line gives you a whole new appreciation for what goes into mass distribution.
Visit https://www.coorsbrewerytour.com/tour-information for all other questions you may have.
Beer Tastings
If you’re 21+, you’ll receive three full-size 12 oz beers during the tour—two at designated stops and one in the hospitality lounge at the end.
My recommendation? Try the Coors Light Ultra Chilled at the end. It’s ice-cold and incredibly crisp—something you really don’t get outside of the brewery itself.
Don’t forget to bring a valid government-issued ID if you plan to drink.
My Review
Our tour guide was knowledgeable, engaging, and clearly passionate about the brewery’s history. The experience felt well-organized and informative without being overwhelming.
I was honestly surprised at how generous the beer samples were—three full-size pours definitely makes the $20 ticket feel worth it (we were all buzzed by the end of our 10:00am tour).
The highlight for me was the automated packaging system. Seeing how efficiently everything moves from production to shipment was fascinating.
A Few Things to Know Before You Go:
Wear comfortable walking shoes
Don’t bring bags, backpacks, or purses with you
Arrive early for your shuttle
Plan extra time to explore Golden afterward, it’s such a cute town!
Thanks for reading and enjoy the tour. Cheers!
